On February 10th, Hyosung TNS hosted the second Hyosung Sync: Growth Summit at its HFS VINA manufacturing campus in Bac Ninh, Vietnam, bringing together partners from across Southeast Asia. Building on the momentum of the first summit, this gathering focused on branch transformation and the evolving role of physical banking channels in a rapidly digitizing market.
The agenda combined immersive factory tours with open discussions. Partners observed the production of Hyosung TNS’s ATM systems and financial equipment, followed by interactive sessions outlining the company’s long-term strategy and commitment to technology-driven growth.
A central theme throughout the second Hyosung Sync: Growth Summit was how the role of ATMs is evolving as part of broader branch transformation initiatives across Southeast Asia. As banks rethink the purpose of self-service technologies, devices like ATMs and TCRs are becoming essential components of more efficient and customer-centric branch environments. Driving greater engagement and a higher quality of service.
Hui Fang (Carol) Chen, Assistant Vice President of Sales at LEO Systems from Taiwan commented that, “ATMs are now taking on the role of ‘mini branches’. They are capable of providing many new transactions so ATMs are playing much more important role now than before when they simply dispensed cash.”
The discussions further explored opportunities regarding evolving branch transformation, and the roles ATMs will play going forward based on the shifting trends in self-service banking. Jubert Maquiling, Managing Director of Channel Technologies Inc. from the Philippines added, “Banks are rethinking the way they do branches and changing the way they do ATMs. One of the biggest changes we’re seeing is that banks are essentially outsourcing their [ATM] operations, especially in the provincial areas.” This underscores the increasing importance of IADs in the region and the need for ATMs to adapt to a new operational environment.
Building on the outcomes of this second summit, Hyosung TNS plans to continue expanding Hyosung Sync: Growth Summit to other global markets, strengthening global collaboration with partners worldwide.
