Hyosung TNS Inc., the parent company of Hyosung Americas and a global industry leader in financial technology innovation, proudly announces the appointment of Bryan Choi as CEO, effective July 19th.
Bryan Choi, 61, brings a wealth of global experience and a strong technology background to Hyosung TNS. A graduate of Seoul National University with a degree in mechanical engineering, Mr. Choi began his career at Samsung Electronics in 1987. Over his tenure at Samsung, he held key roles in technology development, marketing, sales, and strategy, culminating in his leadership of the Global Strategic Marketing Division in 2022.
Mr. Choi’s notable achievements include leading Samsung Electronics to the top position in the European TV market as European sales manager and expanding the company’s global smartphone revenue and market share as head of the mobile division at Samsung Electronics America (SEA).
The Hyosung Corporation expressed high expectations for Mr. Choi’s leadership, emphasizing his extensive sales and marketing experience and his global perspective. Nancy Daniels, Hyosung Americas CRO, stated, “Bryan’s global experience combined with his technology background will be a welcome addition to the new executive team supporting the expansion of Hyosung in the cash and payments technology business.”
Mr. Choi shared his vision for Hyosung TNS, stating, “We will expand beyond ATMs to become a payments industry Global Human Experience Maker. By enhancing our capabilities through stronger internal communication and driving customer-centric innovation, we aim to establish Hyosung TNS as a global leader in revolutionizing consumers’ everyday experiences.”
Hyosung TNS has seen rapid growth in recent years, particularly in the ATM industry, with solutions deployed in 51 countries. The company has achieved market leadership in South Korea, the United States, and Indonesia, and has expanded into new fields such as retail kiosks and self-checkout systems, further establishing itself as a world-class solutions provider.
